Aimee Marcella and Emily Brady - Fundraising After a Controversy

Imagine working for an institution that had been mired in financial and political challenges for more than a decade. And being tasked with increasing both alumni engagement and fundraising dollars. Emily Brady and Aimee Marcella, long-time fundraising professionals, both spent time working for the University of Bridgeport, an institution that had spent much of the 90's in financial and political crisis, nearly closing its doors and then being financially rescued by an affiliate of the controversial Unification Church. This led to a two year faculty strike and the loss of thousands of students. When Aimee and Emily found themselves at the University in 2013/2014, the dust had settled and things were looking up. However, the hard work of engaging their constituents had just begun.